根据商品的市场定位进行采购 :商品的市场定位很重要,比如一款商品我们准备把它打造成售价产品,那么商品的质量和包装都同样重要。就像是一个美女却穿了个麻袋一样,好的包装也会烘托并提高商品的身价。
Purchase according to the market positioning of the goods: the market positioning of the goods is very important. For example, if we are going to make a product with high price, the quality and packaging of the goods are equally important. Just like a beautiful woman wearing a sack, good packaging will also set off and improve the value of goods.
所以选择包装这类产品的纸箱时,纸箱的质量和外观就很重要。
Therefore, the quality and appearance of cartons are very important when choosing cartons for packaging such products.
同样,如果一款产品的市场定位是走亲民路线,那么,服务于它的包装纸箱也就同样不需要太过于,以免造成不必要的 商品成本的增加。
Similarly, if the market orientation of a product is to follow the line of being close to the people, then the packaging carton serving it also does not need to be too high-end, so as not to cause unnecessary increase in the cost of goods.
根据商品的特点进行采购 .商品本身有很多特点,有些商品对于外包装有很多要求。
Purchase according to the characteristics of the commodity. The commodity itself has many characteristics, and some commodities have many requirements for outer packaging.
如易碎商品(如玻璃制品或玻璃包装的商品)的包装纸箱,强度和抗冲击性一定要好。
Such as fragile goods (such as glass products or glass packaged goods) packaging carton, strength and impact resistance must be better.
一般商品在库房存放时都会需要堆叠, 那么会堆叠很高的商品的包装纸箱,在强度上一定要够,强度不够的纸箱通常在堆叠一定高度,一定时间后会有塌堆的现象。会产生二次的成本消耗。
Generally, goods need to be stacked when they are stored in the warehouse, so the packing cartons with very high strength must be strong enough, and the cartons with insufficient strength usually have the phenomenon of collapse after stacking at a certain height for a certain period of time. There will be secondary cost consumption.
易潮湿的商品又需要有一定防潮效果的包装。所以这类商品在选用包装纸箱时,要选用那种添加了防潮剂的纸箱。更少也需要纸箱外层有适当的覆膜。
The goods that are easy to be damp need to be packed with moisture-proof effect. So this kind of goods in the selection of packaging cartons, to choose the kind of added moisture-proof agent of the carton. At least the outer layer of the carton should be covered with proper film.
根据商品成本进行采购。一款商品的成本计算是包含包装纸箱的,我们在选用包装纸箱的时候要考虑商品的特点的同时更要考虑商品的成本,成本的合理性配比,才会要商品产生合理的利润。
Purchase according to the cost of goods. The cost calculation of a commodity includes packing cartons. When we choose packing cartons, we should consider not only the characteristics of the commodity, but also the cost of the commodity. Only the maximum reasonable proportion of the cost can produce reasonable profits for the commodity.
普通商品不要选用成本过高的纸箱,而中高档商品也不能选用成本过低的纸箱。
Ordinary goods should not choose high cost cartons, and high-grade goods should not choose low cost cartons.
根据商品的体积、重量等特点进行采购。商品不能选不适合它大小的包装,太大浪费地方,太小,伸展不开。且体积大,重量轻的商品包装纸箱上的要求要相对小的一些,同样体积大重量也大的商品,在包装纸箱要的要求也要高很多。
Purchase according to the volume and weight of the goods. Goods can not choose not suitable for its size of packaging, too much waste of space, too small, unable to stretch. And the requirements of large volume and light weight commodity packaging cartons are relatively small. Similarly, the requirements of large volume and heavy weight commodity packaging cartons are also much higher.